Older adults have embraced smartphones, but mobile plans aimed at them often fail to meet their needs. Operators need to rethink data allowances and prioritize accessible smartphone designs, not just discounts
Tag: senior
Italy's senior-focused plans market has evolved, with WindTre acknowledging older users' data needs while TIM offers an even more basic plan. But older consumers should also consider cheap plans from MVNOs and Iliad
T-Mobile remains the only US operator to provide multiple plans for older consumers nationwide; AT&T and Verizon still restrict their plans to Florida residents only.
Most senior-focused mobile plans are discounted versions of regular plans, apart from Italy, where operators have designed the plans explicitly for older users
Italian mobile operators target this large demographic with simpler, cheaper plans that feature less data
FRD Innovation Research 