Certain operators in Europe and the US offer plans aimed at children under 18, typically including safety features like geolocation and internet usage monitoring
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Operators are using zero-rated apps and extra data to attract customers to their youth plans, youth brands and student discounts
Most senior-focused mobile plans are discounted versions of regular plans, apart from Italy, where operators have designed the plans explicitly for older users
Discounts for university students are the bedrock of each UK operator's youth strategy, while O2 and Vodafone also offer youth-focused sub-brands
Unlike in other EU countries, Spain's mobile operators each offer a different type of youth plan, aimed at different users
FRD Innovation Research 