All of Italy's four mobile network operators offer 5G plans. In addition, MVNO Fastweb offers 5G on its own network with spectrum it bought in 2018.
MNOs in Germany position 5G as a clearly premium offering, with 4G plans relegated to sub-brands
All the operators in France offer 5G mobile plans, including unlimited voice and messaging, and many plans also offer 5G roaming
Certain operators in Europe and the US offer plans aimed at children under 18, typically including safety features like geolocation and internet usage monitoring
Operators are using zero-rated apps and extra data to attract customers to their youth plans, youth brands and student discounts