MNOs in Germany position 5G as a clearly premium offering, with 4G plans relegated to sub-brands
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All the operators in France offer 5G mobile plans, including unlimited voice and messaging, and many plans also offer 5G roaming
Certain operators in Europe and the US offer plans aimed at children under 18, typically including safety features like geolocation and internet usage monitoring
Operators are using zero-rated apps and extra data to attract customers to their youth plans, youth brands and student discounts
Most senior-focused mobile plans are discounted versions of regular plans, apart from Italy, where operators have designed the plans explicitly for older users
FRD Innovation Research 