What do I need to know? Italy's youth population is relatively low, but youth unemployment is among the highest in the EUEach operator offers plans aimed at young adults (under 30), students (under 25) and teenagers (under 16)Under-16 plans are aimed at parents of schoolchildren, and promise safe web-surfing as well as unlimited on-network callsTIM … Continue reading Italy Youth Mobile Plans offer free e-learning for pandemic-affected students
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What do I need to know? Most French mobile operators market to younger users through second brands, rather than plans specifically for the youth marketThe incumbent operators added their youth brands in response to Iliad's Free Mobile launch in 2012The cheapest plans offer genuinely low prices compared to the standard offerings, but the data allowances … Continue reading France Youth Mobile Plans: avoid the low-priced plans
What do I need to know? Youth-focused plans in Germany are simply discounted versions of the standard plans, aimed at consumers under the age of 28All operators' plans offer unlimited voice and SMS, but only Deutsche Telekom and O2 offer unlimited data tiersO2 has the cheapest plans overall, and its higher-priced tiers offer more data … Continue reading Germany Youth Mobile Plans: MVNOs are still cheaper
What Do I Need to Know? Around 22 million people in Italy are over the age of 55, meaning there's a very large addressable market for senior-focused plansEach of the three mobile network operators offers a senior-focused plan, emphasizing ease and simplicity of useThe plans from TIM and Vodafone offer zero-rated access to chat apps, … Continue reading Italian Senior Mobile Plans focus on simplicity
US mobile operators are offering senior-focused mobile plans, but not all are equally suited to the needs of older consumers
