Most senior-focused mobile plans are discounted versions of regular plans, apart from Italy, where operators have designed the plans explicitly for older users
Tag: age related plans
Discounts for university students are the bedrock of each UK operator's youth strategy, while O2 and Vodafone also offer youth-focused sub-brands
Unlike in other EU countries, Spain's mobile operators each offer a different type of youth plan, aimed at different users
Mobile operators in Italy have added e-learning to their youth offerings in response to the coronavirus pandemic
Youth-focused mobile plans in France are a response to a challenger entering the market, but aren't value for money at lower tiers
FRD Innovation Research 