Standalone plans are now prevalent, so parents don't have to be customers of a specific operator to buy its plans for their kids
Category: Age-related mobile plans
Older adults have embraced smartphones, but mobile plans aimed at them often fail to meet their needs. Operators need to rethink data allowances and prioritize accessible smartphone designs, not just discounts
Italy's senior-focused plans market has evolved, with WindTre acknowledging older users' data needs while TIM offers an even more basic plan. But older consumers should also consider cheap plans from MVNOs and Iliad
T-Mobile remains the only US operator to provide multiple plans for older consumers nationwide; AT&T and Verizon still restrict their plans to Florida residents only.
Certain operators in Europe and the US offer plans aimed at children under 18, typically including safety features like geolocation and internet usage monitoring
FRD Innovation Research 