Standalone plans are now prevalent, so parents don't have to be customers of a specific operator to buy its plans for their kids
Category: Telecoms
Older adults have embraced smartphones, but mobile plans aimed at them often fail to meet their needs. Operators need to rethink data allowances and prioritize accessible smartphone designs, not just discounts
Italy's senior-focused plans market has evolved, with WindTre acknowledging older users' data needs while TIM offers an even more basic plan. But older consumers should also consider cheap plans from MVNOs and Iliad
T-Mobile remains the only US operator to provide multiple plans for older consumers nationwide; AT&T and Verizon still restrict their plans to Florida residents only.
The UK offers arguably the largest range of 5G mobile plans, many of which also feature roaming in the EU as a key benefit.
FRD Innovation Research 